Artificial lift optimization is one of the core activities Production Engineers and Techs are asked to perform on a daily basis. Rod lift is the most widely used artificial lift type, deployed on horizontal and vertical wells alike. Consistent best practices have been established over time. When those operational best practices are adhered to, meaningful increases in field profitability of even the lowest producing wells have followed. A designed workflow is performed for every well on a regular basis following industry best practices to optimize around efficiency, and thus profitability. However, this involves significant time and resources to accomplish, and the reality is that field personnel have too many wells, too little time, and not enough of the right data or technology to enable a step-change in profitability. The question, then, is: in the era of modern technology, why are humans still tasked with carrying out a repetitive, defined logic workflow such as set point changes when we are much better suited to solve more complex and nuanced field problems?
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